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ESTÉE ANGÉLINE.
I was asked by the Arches Festivals to produce the branding, guidelines and all the marketing material for their new festival; Atmosphere.
guideline 1
guideline 2
guideline 10
guideline 1
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The festival is based around healthy living and promoting an environmentally aware lifestyle, however the brief asked to not use the obvious colours of greens and earth tones.
I used this opportunity to experiment with natural textures and insect assets for the branding, and used bright blues and yellows to help make the promotional material pop.
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